New technology emerged left and right at CES 2014. One technology in particular that caught The Social Media Show‘s eye especially host Asia Jade is a new game at the TCL section of the convention. Jade stopped by to give the game a try and to speak with a member of the developer team from an interactive marketing society in Belgium, Tom Leclercq, to tell us exactly how it works.
Leclercq told Jade when his team were developing the game they were using the baseline of TCL which is to “Color Your World.” With this particular game, the user is encouraged to color the world with the use of their hands. As Asia demonstrates, the user steps a good solid distance from the screen and must keep their feet planted during the user experience. From there they control the game with slight movement of their hands and are scored accordingly. For this particular segment, Tom set Asia’s game to the Eifel Tower where she scored a 73 after shooting an array of colors to the very top of the screen making fireworks explode.
This was a really cool, innovative and fun way for attendees at CES to get a taste of TCL’s new technologies. We would like to thank TCL and the game’s developer Tom Leclercq for taking the time not only to give us an interview but to also show us how the game is played. We are looking forward to seeing what all TCL and Tom have for us in 2014!
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Here is some more information on TCL and about their history courtesy of Wikipedia
TCL Corporation is a Chinese multinational electronics company headquartered in Huizhou, Guangdong, China. In 2010 it was the world’s 25th-largest consumer electronics producer and sixth-largest television producer (after Samsung, LG, Sony, Panasonic and Sharp).
TCL comprises three listed companies: TCL Corporation (SZSE: 000100), which is listed on the Shenzhen Stock Exchange, and TCL Multimedia Technology Holdings, Ltd. (SEHK: 1070) and TCL Communication Technology Holdings, Ltd. (SEHK: 2618), which are listed on the Hong Kong Stock Exchange.
TCL’s current corporate slogan is “The Creative Life”.
The company was founded in 1981 and incorporated in 1985 as TCL Telecommunication Equipment Co Ltd. It began manufacturing consumer electronics for the Chinese market during the 1980s, and began to sell overseas in the 2000s. Though a state-owned enterprise, TCL was established as a joint venture with several Hong Kong-based investors.
In July 2003, TCL chairman Li Dongsheng formally announced a ‘Dragon and Tiger Plan’ to establish two competitive TCL businesses in global markets (“Dragons”) and three leading businesses inside China (“Tigers”).
In November 2003, TCL and Thomson SA of France announced the creation of a joint venture to produce televisions and DVD players worldwide. TCL took a 67 percent stake in the joint venture, with Thomson SA holding the rest of the shares, and it was agreed that televisions made by TCL-Thomson would be marketed under the TCL brand in Asia and the Thomson and RCA brands in Europe and North America.
In April 2004, TCL and Alcatel announced the creation of a mobile phone manufacturing joint venture: Alcatel Mobile Phones. TCL injected 55 million euros in the venture in return for a 55 per cent shareholding.
In May 2005 TCL announced that its Hong Kong-listed unit would acquire Alcatel’s 45 per cent stake in their mobile-phone joint venture for consideration of HK$63.34 million ($8.1 million) worth of TCL Communication shares.
In June 2007 TCL announced that its mobile phone division planned to cease using the Alcatel brand and switch entirely to the TCL brand within five years.
In July 2008 TCL announced that it planned to raise 1.7 billion yuan ($249 million) via a share placement on the Shenzhen Stock Exchange to fund the construction of two production lines for LCD televisions; one for screens of up to 42 inches, and the other for screens of up to 56 inches. TCL sold a total of 4.18 million LCD TV sets in 2008, more than triple the number during 2007.
In January 2009 TCL announced plans to double its LCD TV production capacity to 10 million units by the end of 2009. In November 2009, TCL announced that it had formed a joint-venture with the Shenzhen government to construct an 8.5-generation thin film transistor-liquid crystal display production facility in the city at a cost of $3.9 billion.
In March 2010, TCL Multimedia raised HK$525 million through the sale of shares on the Hong Kong Stock Exchange, in order to fund the development of its LCD and LED businesses and to generate working capital. In May 2011 TCL launched the China Smart Multimedia Terminal Technology Association in partnership with Hisense Electric Co. and Sichuan Changhong Electric Co., with the aim of helping to establish industry standards for smart televisions.
In January 2013, it bought the naming rights for Grauman’s Chinese Theatre for $5 million and the theater was renamed “TCL Chinese Theatre”