CES 2014 featured some amazing companies this year doing amazing things with new technology. The Consumer Electronics Show (CES) is an international show hosting over 3,200 exhibitors, including manufacturers, developers and suppliers of consumer technology software, content, technology delivery systems and more. This is an international show which has been groundbreaking for several companies to reveal their technology to the world for more than 40 years. One of those companies revealing new technology was the highly reputable Intel. Our very own Asia Jade was with The Social Media Show cameras on location catching interviews to find out what some of these latest and greatest technologies were including, Intel.
As soon as you approach Intel’s spot on the showroom floor you instantaneously feel a presence. Jade points out their set up including a giant stage for motivational speakers and people from the company who spoke throughout the event. Asia then made her way to an area where she said Intel was displaying “negative space.” She headed over to the area to see if she could get some more info from an Intel representative on what exactly they were using this space for.
Asia ran into Intel representative Hal. Here first question was in regards to the laptops that were simply mounted to a structure in the middle of the “negative space.” Hal says they were featuring their 2 in 1 devices. To explain, the laptops had the mobility of a tablet and the tablets had the performance of a laptop. As cool as that was, Asia still was curious on what all the “negative space” was for. Hal not only explained to us that is wasn’t a negative space but in fact a play space. He even went one step further and gave us a live demonstration.
The space was for what Hal called an “augmented reality experience” showing Asia images that instantly appeared on his tablet when holding it up to the newly coined play space. The demonstration showed fish like creatures that according to the tablet screen, literally appeared out of thin air and moved as the tablet moved. Hal explained that the laptop display was in fact a geospatial marker which launches the augmented reality experience as soon as it makes a connection with the camera lens on the tablet.
This particular product was highly popular on the social media circuits as Asia mentioned she had seen several tweeting and instagramming on this very product. We would like to thank Hal from Intel for taking the time to not only give us an interview but to show us how the amazing technology Intel was developing worked.
Stay tuned as Asia covers more of CES getting interviews with some of the coolest new innovators in technology. CES set record breaking number this year for attendance and revealed some of the not only coolest but also useful technologies we have seen. Thank you for checking out The Social Media Show and see you next time!
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