Hair Salon Social Media Secrets – American Male – Episode 10
Host Sam Dever welcomed Kaci Carlyle of American Male to the latest installment of the Las Vegas Social Media Show. American Male is “a full service grooming lounge for guys,” according to Ms. Carlyle. They offer many traditional services, such as haircuts, coloring, manicures, pedicures, and facials. Whole body waxing from brows to Brazilian are also offered. American Male also features some unique services that may be difficult for guys to find all under one roof: ear and nose wax removal, teeth whitening, and spray tanning. Ms Carlyle also talked about paraffin hot wax, which is a moisturizing and therapeutic treatment. It is popular with athletes and anybody who is looking for help coming back from an injury or with a chronic condition.
Ms. Carlyle has worked at American Male for over 2 years. She started out working at the front desk, but over the course of those two years she has found herself serving as the head manager for both stores.
What sets apart American Male from your barbershop on the corner is the lounge-type atmosphere? Customers are offered an adult beverage as soon as they walk up to the counter for their appointment. Numerous flat-screen televisions hang on the walls with the latest sporting events playing. Several video game systems are also available to use, free of charge. The staff is extraordinarily friendly and makes customers feel at ease the minute they walk in the door.
American Male is also extremely active on social media sites such as Facebook, Twitter, Foursquare, and Yelp. “We’ve always had a presence in social media,” said Ms. Carlyle. American Male maintains separate social media accounts for their two stores. In the past, they have run a contest where checking into the various social media sites while they are at American Male earns them an entry into a prize drawing. Previous grand prize was a chance to off-roading in a monster truck, worth well over $1,000. Even the runner-up received an opportunity to drive a race car.
American Male originally started in Philadelphia, Pennsylvania. It is mainly an East Coast franchise; however, with the success in Philadelphia and other locations, American Male decided to head out to Las Vegas. There are two locations here in the valley. The northern store can be found at Lake Mead and Rainbow and the southern store can be found at the other end of Rainbow Road, near Patrick Lane. American Male’s north location has been open for about 8 years and features a smaller, more intimate setting. The southern location opened around 2 years ago and is larger than the original. Preliminary talks have begun for a 3rd location which will determined at a later date.
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