The latest episode of the Las Vegas Social Media Show features Ross Martin, a local video editor, writer and director. Martin is the owner of In Your Head Productions, and also found the Social Media Film Festival. The first edition of the festival, which took place at the Mirage Hotel and Casino in September of 2012, was a major success. Over 60 films were submitted from countries spanning the globe. Filmmakers from China, South Korea, Switzerland, and Sweden all vied for the top prize of Best Documentary. All of the films presented were strongly influenced by social media and social change. “The Mirage was great,” said Martin. “Just to be able to put on an event there was amazing.”
Martin also discussed some of his previous experiences in filmmaking. He made the film “Rubbernecking” in 2000. The film follows a series of people stuck in a traffic jam and allows the viewer to see how they are all uniquely connected. Martin said that while they had to start shooting the film with a 35mm camera, they ultimately finished shooting with a new filming technology at the time- HD. However, not all movies have a Hollywood ending. Due to a lack of a distribution deal, “Rubbernecking” is currently sitting on a shelf in Los Angeles.
Host Sam Dever and Martin also discussed their mutual affection for Star Wars. Disney has acquired the rights to the Star Wars franchise, and both fans were interested to see which direction the new company would take the films. Martin also highlighted his opportunity to tour the George Lucas’ Skywalker Ranch in California. The legendary workplace of the Star Wars creator inspired Martin with the possibilities of filmmaking. The ranch is not open to the public, so Martin was very appreciative for the opportunity to visit.
Wrapping up the session, Martin talked about the current state of social media and what he sees coming in the future. He is seeing more action on Pinterest, which is kind of like an online bulletin board where users can share and post pictures. When asked about the future of the Social Media Film Festival and social media itself, Martin responded, “The opportunities are wide open.”
Learn more about the Social Media Film Festival and Ross’s company In Your Head Productions by clicking the images below.
Article by Kevin Grimm @TheRealKG6
Follow Ross @rosshmartin
Follow Social Media Film Festival @SocialMedia_FF
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